Pecos Country History
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Daily Newspaper and Travel Guide
for Pecos Country of West Texas
Tuesday, August 17, 1999
Lady with green thumb enjoys sharing
Ruthie Carter, 71, of Pecos, has raised a garden of several vegetables
including zucchini, squash, okra, tomatoes, beans, potatoes and corn, singlehandedly.
Carter also raised watermelon and cantaloupe.
She planted these by herself at 912 S. Oleander and said she had only
one help, "God."
Carter shares her good fortune with her neighbors and friends at each
This has proved to be a God-given talent, according to Carter. She asked
that her garden be abundant, and it was, she said.
Her advise to others who enjoy working in their gardens and who hope
for a good crop, "With God all things are possible."
Beckham awarded certificate in banking
Lone Star Federal Land Bank Association has been awarded Certificate of
Merit of the 1999 Farm Credit System for excellence in television advertisement
and specialties by Farm Credit Council Services (FCCServices), Inc. according
to Becki Whittington, National Educational Programs Manager.
Patti Beckham, the Association's Vice-President of Marketing and Communications
received the award for their entry titled, "Building Your Dreams Today-Lone
Rancher and Generations" and specialty entry of the Lone Star Federal Land
Bank (jacket). These awards are considered a top honor among the BioStar
Awards, which are bestowed annually by FCC Services, a subsidiary of the
Farm Credit Council, the trade association for the National Farm Credit
According to Whittington, the 13-member judging panel selected information
based on the entry's professional quality, creative originality, production
execution and ultimate fulfillment of the objectives for which the entry
was created and used to accomplish. The entries were judged relative to
other entries received from Farm Credit Associations and Banks nationwide.
Judges were selected for their education, experience and expertise in the
areas of sales, marketing, public relations, media and web site technology.
The honor was presented to Patti Beckham, Vice President of Marketing
and Communications at the System's Three-in-One Institute held recently
in Denver, Colo. The institute brings over 200 Farm Credit professionals
together for a conference focusing on knowledge, skills, and networking
with other experts with over 36 professional and System speakers. Besides
general sessions, there are four tracks on specific areas. These areas
are Finance, Credit, Marketing, Human Resources and Technology.
The BioStar Awards are an annual part of the Marketing Track, according
to Whittington. Named for the logo of the Farm Credit Systems, the BioStar
Awards recognizes outstanding achievement. Two hundred and nineteen entries
were part of the judging for the 1999 honors.
The personal interview with Beckham on the Lone Star Federal Land Bank
Association brings tremendous pride home to the "Lone Star State." Beckham
was raised in a West Texas town, Orla.
She rode a school bus one way 50 miles to attend school in Pecos. "Never
did I dream living in Orla, would I be promoting a banking institution,"
she says. Her creativity comes from nothing to do in the small town and
her mother always telling her to be creative and find something to do.
It was tough in Orla. The opportunity of marketing has been a great success
and allowed Beckham to grow in her career with the Land Bank.
She began her career with the Land Bank as clerical assistant and throughout
her 16 years of service she was promoted to Office Manager, Officer Supervisor
and has been Vice President of Market and Communications for the past 18
months. She also serves as Corporate Secretary for the association. For
approximately two years prior to marketing Beckham attended several seminars
and Farm Credit Council Institutes keeping updated on marketing issues
for the future.
Beckham gives credit to her current Board of Directors and former Chief
Executive Officer, Jackie Eubanks for believing in her abilities and capabilities
to put forth the necessary and constant promotion of the association.
Beckham feels marketing is always looking to the next vision. Where
to go, what to do, how to explore. You can't stop or you will get run over.
A marketing person is always thinking and getting outside the box.
The Lone Star Federal Land Bank Association has been developed through
several mergers taking time to build relationships, offices, exploring
and making decisions to the best interest of the stockholders.
Beckham states, "promoting this association comes natural." The association
has nine office locations and all of the personnel in each location are
the utmost professional and tenured employees any banking institution could
find anywhere. "These employees are promoted as stars" says Beckham. They
know the business of the farmers and ranchers, agribusiness's, and rural
homes. It's not hard to promote Rural America when your people know what
they are talking about. They positively would not have been in the business
since 1917, and they believe in the Land Bank.
Beckham states their territory is approximately 500 miles long and she
tries to touch each county, working with television, radio, newspaper,
exhibit booth, and contacts with Realtors. However, her opinion is that
every Board member, employee and stockholder is a marketing person for
the association. It takes all of us to make what the association is today.
It is with "Texas Pride" she brings these honors home to the Lone Star
State serving 33 counties in the association territory in Borden, Kent,
Mitchell, Nolan, Scurry, Fisher, Taylor, Shackelford, Stephens, Throckmorton,
Young, Eastland, Palo Pinto, Erath, Parker, Hood, Somervell, Johnson, Tarrant,
Dallas Wise, Cooke, Grayson, Denton, Fannin, Delta, Lamar, Red River, Titus,
Camp Morris, Bowie and Cass counties.
The nine office locations are Paris, New Boston, Denton, Sherman, Weatherford,
Cleburne, Stephenville, Abilene and Sweetwater.
Fort Davis plans program
No entrance fee will be charged at Fort Davis National Historic Site on
Wednesday, Aug. 25 in commemoration of the founding of the National Park
Service on that day in 1916.
Over the Labor Day weekend at the national historic site, various interpreters
in living history attire will staff restored buildings.
The day after Labor Day, on Tuesday, Sept. 7, the park will return to
its winter hours, 8 a.m. to 5 p.m. The park's new 15-minute video will
continue to play every half hour throughout the day, except when the dress
retreat audio program plays, or upon special request.
Mark your calendar for Columbus Day weekend. On Saturday, Oct. 9, another
entrance-free day at the park, the Fort will host its annual Friends of
Fort Davis NHS Festival. Besides scores of living history demonstrators,
this year's festival will feature a 10th Calvary Buffalo Soldiers' reenactment
group from Nicodeums, Kansas.
For more information about visiting Fort Davis NHS, call 915-426-3224,
ext. 20, or write to P.O. Box 1456, Fort Davis, Tx. 79734, or see the park
website at www.nps.gov/foda.
York M. "Smokey" Briggs, Publisher
Division of Buckner News Alliance, Inc.
324 S. Cedar St., Pecos, TX 79772
Phone 915-445-5475, FAX 915-445-4321
Associated Press text, photo, graphic, audio and/or video material shall not be published, broadcast, rewritten for broadcast or publication or redistributed directly or indirectly in any medium.
Copyright 1999 by Pecos Enterprise